http://www.PittsburghJobs.com/articles/rss.asp http://www.PittsburghJobs.com - Article Content Powered By Beyond.com en-us http://www.beyond.com/common/images/logos/beyond-logo-144-30.gif Rule #1: Insight Comes Before Inspiration. The most successful digital initiatives typically don't start with the idea for a cool new digital experience. Instead, they start with consumer insights culled from painstaking research into who your customers are, what they're all about, how they interact with consumer technologies, and what they want from the brands they know and trust. Case ...]]> Avoid the wimpy verbs—is and be These “do-little” verbs only occupy space and state ...]]> Give your product a distinct personality OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the ...]]> “Many a small thing has been made large by the right kind of advertising.” Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain’s keen observation about advertising. The worst kind of advertising exaggerates to get your attention, the best, gets your attention ...]]> Since its inception, the advertising industry has been on the receiving end of critical body blows, with famous one-liners like H.G. Wells’ “Advertising is legalized lying.” Nevertheless, it plays a large role in the American and world economy, and is a necessary and rewarding career for many women, who make up almost half the workers in the ...]]> Writing for publication on the World Wide Web is much different than writing the traditional article for a print publication. In classrooms all across the world, students are taught to structure their non-fiction content by presenting an organized series of facts that culminate in a meaningful conclusion. This is referred to as the "pyramid" style of writing, in which the top of the pyramid ...]]>